Standard Deviation Podcast

Scrolls, Clicks, and Data Tricks

Episode Summary

In this episode, we had Dana DiTomaso over, and we will cover a broad range of topics, from GA4 and SEO to the complexities of data and digital marketing. We will discuss the challenges of working with GA4, particularly in integrating SEO metrics and analytics. Dana shares insights on combining SEO with behavioral analytics and CRO, stressing the need for SEOs to engage more deeply with data to improve effectiveness. Aaaand she will share some really good tricks for how to get more out of tracking and analysing how users consume content on a website.

Episode Notes

From our Sponsors at Simmer

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• A new course is out now! Chrome DevTools for Digital Marketers

Latest content from Juliana & Simo

• Article: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo Ahava
• Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson

Also mentioned in the Episode

• Kick Point Playbook content consumption tracking recipe from Dana
• Kick Point Playbook Newsletter - The Huddle
• Dana's LinkedIn Learning Courses
• Google Developers Academy

Connect with Dana DiTomaso

• Dana's Linkedin
• Kick Point Playbook website