In episode 9, Juliana and Simo have Jim Gianoglio over, and we are talking Marketing Mix Modelling. Jim is the Director of Marketing Analytics at Bounteous, focusing on helping clients make smarter decisions about their marketing. He has been a consultant in the digital analytics space for the past decade, and before that, he was in digital marketing and SEO. He currently works with clients to quantify the impact of their marketing efforts using Marketing Mix Models and Randomized Controlled Trials, using various platforms to help enable the testing and activation of insights.
Goodies mentioned in the episode: