Standard Deviation Podcast

Charles in charge

Episode Summary

In this festive season finale of the Standard Deviation Podcast for 2023, we're talking with our special guest Charles Farina. We will dive into the unpredictable and messy world of digital analytics and marketing, reflecting on the year's significant shifts and exploring predictions for the future. We will also touch on things like GDPR compliance, the role of technical marketers, the shifts in the analytics tools market, particularly Adobe’s advancements, and the ongoing evolution of Google's platforms. Thank you all for tuning in with us throughout this year, we wish you Happy Holidays, whatever you are celebrating, and see you all again in 2024!

Episode Notes

Episode Resources:

Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.

Latest from Juliana Jackson:

Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for success
Data Contracts Explained - by Doug Hall and Arman Didandeh
Mastering the Art of Adaptability in Marketing and Analytics - article by Juliana Jackson
Outsider Thinking in the Age of AI - article by Jason Packer featuring Juliana Jackson

Latest from Simo Ahava and Simmer:

Sign up for the Simmer newsletter for industry updates and technical marketing news
How Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo Ahava
JOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben Kqiku

Connect with Charles Farina on Twitter or Linkedin

The book mentioned in the episode: Code: The Hidden Language of Computer Hardware and Software

Tools and vendors mentioned: