Standard Deviation Podcast

2026 - we are back and it aint sayf

Episode Summary

It’s 2026. We’re back. This week, we trauma-bond with Sayf Sharif (Three Bears Data / OptiMeasure) about the current state of the industry. We try to make our way through the "AI slop" to find the actual predictive math that matters, rant about why marketers are still obsessed with linear funnels in a non-linear world, and explain why feeding bad data into an AI model is just a really fast way to generate polished garbage. Essentially: Stop buying F1 analytics vehicles if you don’t have a licensed driver on your team.

Episode Notes

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
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NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course)

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Mentioned in the episode:

• Superweek Analytics Summit
• Measurecamp Helsinki

Connect with Sayf Sharif:

• Linkedin
• Three Bears Data
• OptiMeasure